Detail

Opinion: Is there a difference between Maruti Arena and NEXA?

Companies have different channels or networks when they have different brands to offer. So, Inditex would have a Zara network and a Massimo Dutti. Or GM would have a channel for each brand it added to its vast portfolio over the years. The logic for a separate channel is that the customer experience designed for one brand is very different from the other. An Opel in its DNA is very different from an Alfa Romeo, catering to different mindsets, hence, they need separate channels even if belonging to Stellantis. So, brand differentiation or distinctiveness is the key logic applied to creating a specific channel or network.